On ‘Normative’ Architecture. Notes on the Domination of the Technical-rational Mode of Thinking on Mainstream Architectural Production: A Historical Highlight

  • Yasser Megahed

Resumen

The term ‘mainstream’ or ‘normative’ practice is often used to describe the model of architectural practice that
is often generic in its architectural ambition and tends to appeal to the economic rules of the market. This model of practice follows what can be called a 'technical-rational ideology' that prioritizes discourses of efficiency, audit, and profitable and timely delivery. This paper will highlight some moments in the history of architectural production that paved the way for the domination of the technical-rational ideology on contemporary architectural production, coming across ideas from Jean-Nicolas-Louis Durand and Leslie Martin, and Design Methods that were influential in shaping mainstream architectural practice. The paper concludes with speculations on the future trajectory of the architectural profession in the light of the current prevalence of this ideology.

Citas

BROADBENT, G., & WARD, A. (Eds.). (1969). Design
Methods in Architecture (No. 6). Lund Humphries.
BROSHAR, M., STRONG, N., & FRIEDMAN, D. S. (2010). Report on Integrated Practice [Report]. American Institute of Architects.
COLE-COLANDER, C. (2003). Designing the Customer Experience. Building Research & Information, 31(5), 357– 366. https://doi.org/10.1080/0961321032000088025
CRINSON, M., & LUBBOCK, J. (1994). Architecture: Art or Profession? Three Hundred Years of Architectural Education in Britain. Manchester University Press.
CUFF, D. (1992). Architecture: The Story of Practice. MIT Press.
DURAND, J. N. L. (1813). Nouveau précis des leçons d’architecture données à l’École imperiale polytechnique. Retrieved from http://archive.org/details/ gri_000133125012233678
FRAMPTON, K. (2007). Modern Architecture: A Critical History. Thames & Hudson.
GUTMAN, R. (1988). Architectural Practice: A Critical View. Princeton Architectural Press.
HILL, S., BRINKLEY, I., JOHAR, I., & FOXELL, S. (2010).
Risk, Entrepreneurialism, Practice and the Professional Institute [Building Futures Report]. RIBA.
HACKING, I. (1983). Representing and Intervening: Introductory Topics in the Philosophy of Natural Science. Cambridge University Press.
HUGHES, F. (2014). The Architecture of Error: Matter, Measure, and the Misadventures of Precision. MIT Press.
JENCKS, C. (1987). Le Corbusier and the Tragic View of Architecture. Penguin.
KIERAN, S., & TIMBERLAKE, J. (2003). Refabricating Architecture: How Manufacturing Methodologies are Poised to Transform Building Construction. McGraw-Hill Education.
KOOLHAAS, R., & FOSTER, H. (2013). Junkspace with Running Room. Notting Hill.
LAWSON, B. (2014). How Designers Think: The Design Process Demystified. Routledge.
MARTIN, J. L. (1983). Buildings and Ideas: 1933–1983. Cambridge University Press.
MCELROY, M. (1984). Marketing: How Big Corporations Choose Design Firms. Architectural Record, 172(7), 45 -47.
Yasser Megahed
MCVICAR, M. (2012). God is in the Details’ / ‘The Detail is Moot’: A Meeting Between Mies and Koolhaas. In A. Sharr (Ed.), Reading Architecture and Culture: Researching Buildings, Spaces and Documents (pp. 165-178). Routledge.
MEGAHED, Y., & SHARR, A. (2018). Practiceopolis: From an Imaginary City to a Graphic Novel. Journal of Architectural Education, 72(1), 146–166. https://doi.org/10. 1080/10464883.2018.1410670
MURPHY, D. (2016). Last Futures: Nature, Technology and the End of Architecture. Verso.
OMA, KOOLHAAS, R., & MAU, B. (2003). S, M, L, XL (J. Sigler, Ed.). The Monacelli Press.
PÉREZ GÓMEZ, A. (1983). Architecture and the Crises of Modern Science. MIT Press.
PRASAD, S. (2004). Inclusive Maps. In S. Macmillan (Ed.),
Designing Better Building: Quality and Value in the Built Environment (pp. 175–184). Taylor & Francis.
ROBINSON, D., JAMIESON, C., WORTHINGTON, J., & COLE, C. (2010). The Future for Architects? [Building Futures Report]. RIBA.
SCHÖN, D. A. (1987). Educating the Reflective Practitioner: Toward a New Design for Teaching and Learning in the Professions. Jossey-Bass.
SCHÖN, D. A. (2017). The Reflective Practitioner: How Professionals Think in Action. Routledge.
SHARR, A. (2010). Leslie Martin and the Science of Architectural Form. In A. Dutoit, J. Odgers, & A. Sharr (Eds.), Quality out of Control: Standards for Measuring Architecture (pp. 67-78). Routledge.
VESELY, D. (2004). Architecture in the Age of Divided Representation: The Question of Creativity in the Shadow of Production. MIT Press.
VILLARI, S. (1990). J.N.L. Durand (1760-1834): Art and Science of Architecture. Rizzoli.
WOUDHUYSEN, J., & ABLEY, I. (2004). Why is Construction so Backward? Wiley-Academy.
Publicado
2021-04-30
Cómo citar
MEGAHED, Yasser. On ‘Normative’ Architecture. Notes on the Domination of the Technical-rational Mode of Thinking on Mainstream Architectural Production: A Historical Highlight. Materia Arquitectura, [S.l.], n. 19, p. 98 - 103, abr. 2021. ISSN 0718-7033. Disponible en: <http://materiaarquitectura.com/index.php/MA/article/view/429>. Fecha de acceso: 13 mayo 2021
Sección
Dossier translations