Sales Oddity: Milano 2 and the Politics of Direct-to-Home TV Urbanism
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Published:
Dec 10, 2014
Keywords:
RAI
transmedia urbanism
Mediaset
Tele Milano
Publitalia
cosmopolitics
Section
Dossier translations
Main Article Content
Abstract
This article analyses the coordination of national television channels, architecture and urbanism in post-war Europe, and how, together, they promoted an increase of industrial production based on a homogenization of the working population. In this process, the joint action of the RAI, the city of Milan and Italy’s Istituto per la Ricostruzione Industriale represents a paradigm case. Milano 2, the main urban and social residential project developed by Edilnord, challenged the urban and social project of national television channels from 1968 onwards. With a population of ten thousand inhabitants concentrated in an urban isolated land a ten-minute drive from the centre of the capital of Lombardy, Milano 2 s main objective was to segregate the “Number Ones” – the sector of the population with the highest consumption capacity – in an environment where their shopping could be controlled by Edilnord. This model of urban development took place in transmedia layers and, as a case study, it allows detecting what the geographies on which architecture acquires relevance in the everyday construction of power are like.
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Jaque, A. (2014). Sales Oddity: Milano 2 and the Politics of Direct-to-Home TV Urbanism. Materia Arquitectura, (10), 103–107. https://doi.org/10.56255/ma.v0i10.159
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BALBI, G., & PRARIO, B. (mayo, 2010). The history of Fininvest/Mediaset’s media stratey: 30 years of politics, the market, technology and italian society. Media Culture Society, 32(3), 391-409.
CASABELLA. (enero, 1970). Casabella(344).
CERETTI, P., & FANTACCI, R. (2011). I nostri alberi. Una passeggiata botanica tra le Residenze ed i luoghi d’incontro di Milano 2. Segrate: Edilnord.
COLOMBO, F. (octubre/diciembre, 1990). Le tre stagioni. Problemi dell’Informazione(4), 593-597.
COLOMBO, F. & SORICE, M. (2010). “Audience Studies in Italy”. Cost Action IS0906 Transforming Audiences, Transforming Societies.
D’ANNA, S. E., & MONCALVO, G. (1994). Berlusconi in Concert. Londres: Otzium.
EDILNORD CENTRI RESIDENZIALI S.A.S. (1976). Milano 2. Una cità per vivere. Milán: Edilnord Centri Residenziali.
FOOT, J. (2001). Milan Since the Miracle. City, Culture and Identity. Nueva York: Berg.
GINSBORG, P. (2004). Silvio Berlusconi: Television, Power and Patrimony. Londres: Verso.
HEMINGWAY, J. L. (1999). Leisure, Social Capital, and Democratic Citizenship. Journal of Leisure Research, 31(2), 150-165.
IYENGAR, S., PETERS, M. D., & KINDER, D. R. (diciembre, 1982). Experimental Demonstrations of the “Not-So-Minimal”, Consequences of Television New Programs. The American Political Science Review, 76(4), 848-858.
MOLITERNO, G. (Ed.). (2000). Encyclopedia of Contemporary Italian Culture. Londres: Routledge.
PADOVANI, C. (noviembre, 2012). Berlusconi on Berlusconi? An analysis of digital terrestrial television coverage on commercial broadcast news in Italy. Discourse & Communication, 6(4), 423-447.
RAI, M., & COTTLE, S. (abril, 2007). Global mediations: On the changing ecology of satellite television news. Global Media and Communication, 3(1), 51-78.
SACCOMANO, E. (1994). Berlusconi: le dossier vérité. París: Parole Et Silence.
STILLE, A. (2007). The Sack of Rome. Media + Money + Celebrity = Power = Silvio Berlusconi. Nueva York: Penguin Books.
VISCONTI, D. (2011). 1971-2011. I quarant’anni di Milano 2. Segrate: Edilnord.
Most read articles by the same author(s)
- Andrés Jaque, Sales Oddity: Milano 2 y las políticas de los urbanismos televisivos home-to-home , Materia Arquitectura: No. 10 (2014): Materia Arquitectura 10 (Diciembre/December 2014)