Infrastructure for recombination: The work and ethos of Plethora Project

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Published: Apr 15, 2019
DOI: https://doi.org/10.56255/ma.v0i17.388

Keywords:



Discrete architecture
Platform design
Video games
Combinatorics
Commons
Issue
No. 17 (2018): Materia Arquitectura 17 (Agosto/August 2018)
Section
Dossier translations

Main Article Content

Abstract

This paper presents a critique to the traditional business model followed by many architecture studios who utilize the ‘architectural competition’ as a format for developing new ideas and innovation. The abundant competition calls, implying free labour, that architectural competitions facilitate has become a mechanism to coerce architectural innovation towards the benefit of a ruling elite. The Plethora Project studio has attempted since 2011 to hybridize the practice of architecture with forms of entertainment in order


to allow cultural engagement and ultimately communicate the challenges that architecture faces not only from a perspective of technological progress but from one of social progress as well. To do so, the medium of video games has been selected to communicate complex systems of interdependence, inviting a new audience of non- architects to participate in the construction of knowledge and discourse by understanding complex webs of interdependence that link material resources, knowledge, labour and
access. The studio sits at the intersection 





between an architectural firm and a gaming studio with social interest. This implies the necessity for innovation in economic strategies that enable the autonomy of ideas and the development of non-conventional projects.




Article Details



José Sánchez
Sánchez, J. (2019). Infrastructure for recombination: The work and ethos of Plethora Project. Materia Arquitectura, (17). https://doi.org/10.56255/ma.v0i17.388

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